house of westmore cosmetics

He could hand out up filled in charts to 1200 women every hour. Conceals tiny lines and blemishes. The three booklets also included information on how women could maximise their attractiveness by applying make-up according to their face type – Oval, Round, Square, Oblong, Triangle, Inverted Triangle or Diamond – a system of face shapes developed by Perc and Ern Westmore earlier in the decade. Its product is in liquid form â¦ Unfortunately, the Westmore access to endorsements from actresses was limited as most had already been contracted by their studios to Max Factor. Never again has a family dynasty made such an impact in television and film and influenced the way we perceive beauty and the way beauty is achieved. 1937 House of Westmore Type-Harmonized Cosmetics. It also generated good ‘come backs’ with women returning to the store with chart in hand to purchase more Westmore cosmetics (‘Putting the customer on the “assembly line”,’ 1942). https://www.westmorebeauty.com//flawless-body-essentials-WYPG012.html. Perc Westmore’s perfect make-up guide. 1948 Westmore Matched Make-up. On the upper floor were the offices of the Westmore brothers and the wig department. Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. It is also possible that the market for the cosmetics was wrong, that movie glamour only had good sales sales appeal at the lower end of the cosmetic market. House of Westmore (Hollywood) begins selling cosmetics. Customers coming to a store to see Bud Westmore filed past him and received a chart appropriate for their face shape on which he marked their complexion, eye and hair colour. The company’s strategy of using the Westmore brothers’ close ties to Hollywood to sell its cosmetics was further weakened by the breakup of the Hollywood studio system. Find 174 listings related to Westmore in Lombard on YP.com. Invisible on skin. It was manufactured, at least in part, at a plant at 1455 North Gordon St., Hollywood but the date for its introduction is an open question. By 1944, he was listed as a company vice-president along with his brother Wally. Westmore, P. (1939). Westmore cosmetics were still around in the 1970s but references to them seem to have disappeared after the company was sold to Syntex in 1978. With measuring wheel to type your own face [Booklet]. Everything you need for flawless, head-to-toe coverage and instantly younger-looking eyes. Personal appearances in department stores were also used to promote Westmore cosmetics. The new line was boxed in green and gold containers with the Westmore crest, so had some similarity with the earlier higher-priced line, but were marked at two low price points – 25¢ and 50¢. 1940 Westmore Make-up Kit, foundation powder, rouge and lipstick. Lipstick: Debutante, Pepper Red, Strawberry Blond, Glorious Red, Charel, and Garnet. They made the most of their name by opening a salon at 6638 Sunset Boulevard. Above: 1942 Bud Westmore conducting a Westmore promotion using the ‘assembly line’ technique. Its product is in liquid form â¦ Cosmetics in â¦ 1946 Westmore Hollywood Reds. 1939 Perc Westmore’s Perfect Make-up Guide. (less s&h), Copyright© 2020 A grand Mediterranean Revival-style home once owned by Percival âPercâ Westmore, a member of the famous Westmore family of makeup artists, has come on the market in the Hollywood â¦ 1955 Westmore Tru-Glo and Kissed-Tested Lipsticks. Although Westmores made some attempt to colour coordinate its lipsticks, rouges and face powders the company did not make nail polish and this must have had a limiting effect on sales. See more ideas about Westmore, Hollywood, Vintage makeup. The astounding accomplishments of 6 brothers, their visionary father, and their third and fourth generations of Westmore â¦ In 1933, he and his brothers founded the House of Westmore and began to market their own line of cosmetics to the general market. The twins left the Max Factor Company â¦ From Left to Right: Wally held by Ada, George (standing), Monte (standing), Dorothy, and the twins, Ern (seated) and Perc. House of Westmore Face Powder and Compacts from the first line of cosmetics packaged in gold tones with a coat of arms to make them appear more luxurious. Please turn it on so that you can experience the full capabilities of this site. Cosmetics in the line were packaged in gold, black and jade-coloured containers stamped with a Westmore coat of arms. In 1942, the company introduced Overglo, a semi-liquid foundation in six shades, increased to seven by 1944. In 1957, the New York company decided to diversify its range and bought a 45% interest in The Kurlash Co., Inc., the makers of eyelash curlers and tweezers, completing its purchase of Kurlash in a stock-swap deal in 1961. As with other pencil lipsticks from this period they had a limited appearance. The Westmore brother’s contributions to the American war effort were mixed. If it's been longer than 48 hours since you placed your order, please call Customer Service at 888-366-3095 for assistance. 25,000 additional shares offered for the House of Westmore. The way this was done developed over time. Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. Westmore, E., Westmore, W., Westmore, B., Westmore F., & Westmore M. (1956). Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. New Products: Beauty Stick, a stick concealer. 399,428. Metal compact has aqua base and gold tone lid. May, 141. New Products: French Formula Pencil Lipstick. Use it like a lipstick, carry it in your purse.” Shades: Light, Medium and Dark. Beauty Stick: “Covers dark circles, blemishes with, just a touch. Each article covered one face type along with some make-up and hair styling ârights and wrongsâ. Cesar., wigmaker and make-up supplier. Perc had spent US$5000 to have a genealogist trace the Westmore coat of arms back to eighteen-century England but the lineage and although the coat of arms developed from them proved to be bogus it remained on the packaging. Note the images of different face types developed by Ern and Perc Westmore. Unfortunately its ‘Matched Make-up’ promotions were missing a vital component, nail polish. This kit does it all! 1963 Westmore Beauty Stick, Perfect Touch Make-up, Tru-Glo Liquid Make-up, Creamy Moisturized Lipstick and Eyebrow Eyeliner Pencil. 1961 Westmore cosmetics. At the time, many actors â¦ Westmore Beauty Ultra, LLC All Rights Reserved, https://www.westmorebeauty.com//flawless-body-%26-face-essentials-WYPG037.html. The Westmore beauty book. 1941 The Westmore brothers pursued other opportunities to monetise their fame. The business was closed in 1965 but the building still stands today. He did not find employment with any other Hollywood studio and this cost the company a valuable marketing tool. This idea, developed by Perc Westmore, suggested that Westmore cosmetics did not have any of the ‘harsh tones’ or ‘ageing gray shades’ found in other make-up ranges. Take your look to the next-level with 3 FREE gifts for flawless eyes (a $69 value). Powder clings all day long!” Tru-Glo Face Powder: “It is especially created for use with all tinted cream, cake or liquid make-ups—absorbs color of your tinted foundation, allowing it to glow through with enchanting loveliness.” Tru-Glo Liquid Make-up: “The perfect foundation for all types of skin. Mascara was added in 1940 – in Black and Brown shades – and, by 1942, Freshener and Dry Skin Cream had been introduced giving the range a rudimentary skin-care regime. Compact's lid is decorated with coat of arms and stamped The House of Westmore, Hollywood. Westmores open new salon. Information on the Westmore cosmetic range after 1945 is patchy at best. Perhaps because of this, Frank Westmore [1923-1985], the youngest of the Westmore brothers, then working at Paramount, began to appear in company advertising. Above: 1915 Maison C. Both brothers had been working in the Max Factor wig department concurrently with running make-up departments in film studios – Perc at Warner Brothers, Ern at RKO Radio Pictures. House of Westmore (New York) acquires interest in Kurlash Company. (1935) The American Perfumer. Westmore Family. House of Westmore (New York) builds new manufacturing plant on Pierce’s Road, Newburgh. Lipsticks had become more important during the war and, along with Overglo, the company spent a good deal of its immediate post-war advertising budget on them. Puffs on in seconds. After 1940, the company fell back on its close ties to Hollywood to sell its cosmetics, using endorsements from movie stars and Perc’s, Wally’s and Bud’s connections with major Hollywood studios – Perc at Warner Brothers, Wally at Paramount and Bud at Eagle Lion, 20th Century Fox or Universal. The â¦ For each store, Perc designed a unique mirror which was surrounded with lights. The House of Westmore even created cosmetics to tie-in with films. Overglo Liquid Cream Foundation: “A long-lasting make-up that needs no powdering, no retouching! He understood that cosmetic and hair needs were personal and would make up stars such as Mary Pickford(whom he relieved of having to curl her famous hair daily by making false ringlets) or the â¦ It may have been as early as late 1935 or as late as early 1937. In 1950, Perc Westmore submitted a letter of resignation to Warner Brothers. ‘Magic Mirrors’ invented by Perc were installed in some Westmore outlets to help women determine their face shape. Above: 1941 Westmore counter in F. W. Woolworths. The English wigmaker George Westmore, for whom the Makeup Artist and Hair Stylist Guild's George Westmore Lifetime Achievement Award is named, founded the first (and tiny) film makeup department, at Selig Polyscope Company in 1917. At age sixty, â¦ Westmore, F., & Davidson, M. (1976). Westmores continued to operate through the 1960s and built new manufacturing facilities in Newburg, New York State in 1969. Above: 1935 The House of Westmore Salon of Beauty, designed by Harry B. Aarens [1894-1951]. The American Perfumer & Essential Oil Review. At the Town of Westmore, Vermont, we â¦ He lost the ability to be seen making up Hollywood movie stars and references to him after this date fall back on calling him ‘The Dean of Make-up’. His assistant at the time, marking in the colours, was Dr. Helen Cowan. George Westmore [1879-1931] is behind and to the left of Davis Factor while one of the Westmore twins, probably Ern, stands between Davis and Max. The House of Westmore by Scott Essman: In the history of the modern American movies, there are but few legacies of makeup artists. Only one family features four working generations: the Westmores of â¦ Frank has joined Perc, Wally and Bud Westmore. Above: Perc, Wally and Bud make up three of the Lane sisters: Priscilla [1915-1995], Rosemary [1913-1974], and Lola [1906-1981]. The House of Westmore Salon of Beauty’s contribution to the war effort included free beauty treatments for the Women’s Army Auxiliary Corps (WAACs) and the Women Accepted for Volunteer Emergency Service (WAVES) as well as the United States Coast Guard Women’s Reserve (SPARs) (Westmore & Davidson, 1976, p. 136). Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. 1937 Damage done to the House of Westmore Salon of Beauty on May 3 during the Federated Motion Picture Crafts strike. What Perc Westmore does for the stars, he can do for you—through his revolutionary discovery COLOR-FILTERED COSMETICS. We are excited about using this site to communicate with our residents, businesses, and visitors. Gives that smooth, natural ‘party-fresh’ look every minute of the day.”. Overglo Face Powder: “[M]ade in only one practically colorless shade which is suitable for every Foundation-Tinted Complexion. Your initial order may take up to 48 hours to process before Account information is available online. After Ern left, Bud (Hamilton) Westmore [1918-1973], a younger brother, joined the Californian firm. hazel eyes and brown hair. Apply … with fingertips to create a flawless natural beauty. Home Adele Fay Williams Collection of Drawings and Prints (Lewis University) "Westmore" the Lewis Moore Place; Joliet (Ill.) 1927 Reference URL Share . The management as Westmores must have had a change of mind about these purchases as they sold the combined company to Harold M. Mitchell, Inc. in 1964. Above: Later examples of Westmore cosmetics with the New York firm clearly marked on the label. This is the official website for the Town of Westmore, Vermont. January, 35-37. It was manufactured, at least in part, at a plant at 1455 North Gordon St., Hollywood but the date for its introduction is an open question. © 2020 James Bennett Email: cosmeticsandskin@gmail.com Twitter: @cosmetics_skin Vogues in beauty come and go then crop up again in the never-ceasing search for something new—G. London: W. H. Allen. Plus, you'll get two FREE gifts worth over $50! Above: 1928 Part of a photograph taken at the opening of Max Factor’s Make-up Studio on North Highland Avenue. Make-up that gives you a thrilling constant glow—even under unflattering lights! The American Perfumer & Essential Oil Review. Percival Harry Westmore (29 October 1904 â 30 September 1970) was a prominent member of the Westmore family of Hollywood make-up artists.He rose to the position of Head of the Warner Bros. make-up department, and with his brothers founded the studio "The House of Westmoreâ¦ As far as I can tell Westmore cosmetics were largely restricted to the United States and Canada. Meet your all-in-one kit for instantly younger looking eyes, face and lips. The Westmore â¦ He also worked at Triangle, but soon was freelancing across the major studios. Opening the salon meant that Perc and Ern had to cut their close ties with the Max Factor company. Make-up in the range was ‘Type-Harmonized’ which meant that its shades were keyed to a woman’s overall complexion – Blonde, Brunette or Redhead. It would appear that Perc was the driving force behind the development of the salon and its associated cosmetic line. Together, in 1935, the Westmore brothers opened the most prestigious salon of it's time, the House of Westmore on 6638 Sunset Strip. He had done this many times before but this time it was accepted. Try Westmore Beauty for 60 days. In 1932, Ern resigned from RKO to join Max Factor but left in 1935 when the House of Westmore was established. Most notable of all of Bud's creations was the molded foam rubber suit he designed for the cult classic The Creature from the Black Lagoon. New Products: Overglo Liquid Cream Foundation. 1951 Westmores of Hollywood. Before he left, Perc assigned a toupee patent he had developed to Max Factor (US Patent No: 1845380, 1932). Bud was also the makeup â¦ 52 reviews for Westmore Beauty, 1.3 stars: 'The marketing is very deceptive. This ended cheap endorsements from movie stars for Westmore cosmetics – a problem that also affected Max Factor – and was one of the reasons why all references to Hollywood in Westmore advertising ended by 1960. House of Westmore (New York) acquired by Syntex, Inc. However, by the following year the firm was experiencing severe financial problems bought on by bad management, undercapitalisation and profligate spending. A sales girl would then pick them up and attempt to make a sale. . (1942). Makeup often obliterated the best facial bone â¦ Beauty, glamour and personality. If youâre not completely satisfied simply return the bottles, even if empty. Pioneers of their industry, the Westmores' not only created, but they defined the role of makeup artists in Motion Pictures. . Hollywood, CA: House of Westmore. House of Westmore (New York) acquires remainder of Kurlash. Putting the customer on the “assembly line”. A third factor that affected the company was the rise of television. 1950 Westmore Overglo Cake Powder Make-up, Rouge and Lipstick in the last year that Perc Westmore was the make-up director at Warner Brothers. Having resigned from Warner Brothers in 1950, Perc is now referred to as the ‘Dean of Hollywood Make-up Artists’. Davis Factor [1902-1991] and Max Factor [1872-1938] can be seen in the foreground. In addition to being used exclusively in The House of Westmore the products were sold only in the fifty most soigné stores in the United States. Everything you need for younger-looking eyes, instantly! Save to favorites. Unfortunately, all trace of these mirrors has been lost. The son of an English wigmaker, he began his Hollywood career in 1921. In 1938, to alleviate their financial difficulties, the brothers sold the Westmore wig department to Max Factor for US$100,000 and signed a 30-year license agreement that transferred the manufacturer, distribution and sale of Westmore cosmetics to a new House of Westmore company established in New York. blemish-Free! Mar 22, 2018 - Explore Jo-Anne Westmore's board "Westmore Makeup", followed by 106 people on Pinterest. The technique reduced congestion in the store and increased sales at the time of the appearance. New foundations and powders listed during the 1950s included: Cake Make-up, a product similar to Max Factor’s Pan-Cake that was also applied with a sponge; Cream Make-up, a pressed powder cream; Tru-Glo Liquid Make-up and Tru-Glo Face Powder, replacements for the earlier Overglo forms; Party Puff, another pressed powder cream; and Perfect Touch, another transparent finishing powder. Here Perc, Wally and Bud Westmore combine forces with Orry-Kelly (Warner Bothers’ fashion designer), Juliette Marglen (hand and nail authority) and Paul MacWilliams (director of health at Warner Brothers) in a mail-order makeover promotion. To link to this object, paste this link in email, IM or document ... Hull-House â¦ (1947). House of Westmore, Inc. established in California. A powder specially created for use with Overglo or any tinted cake, cream or liquid foundation.”. The name may have been dropped because of its similarity with Frances Denney’s Over-Tone, the two companies going to court over the matter in 1945. In 1938, alcoholism, a second divorce and a suicide attempt, saw Ern Westmore sell his shares in the business to Max Factor before departing for London in 1939. https://www.westmorebeauty.com//youthful-eye-essentials-WYPG042.html. Iâve posted photos before of the exterior of the House of Westmore â¦ January, 29-31, 112. There was some executive overlap between the Californian and New York firms. 2004 Westmore Grove Dr is a house in PLAINFIELD, IL 60586. Westmore Beauty ® Returns 6 Commerce Way Arden, NC 28704. Westmore, E., & Westmore, B. When you flipped on the lights and observed your reflection, fine lines would appear on the mirror to help you decide which of the seven basic face shapes you possessed. It was recommended for Normal or Oily skin types with the older Overglo Liquid Cream Foundation now suggested for women whose skin was classified as Dry. I do not know where Ern learnt to be a wigmaker but Perc had apparently trained with Cervi Cesar, a major competitor of Max Factor. First Posted: 20th June 2018 Last Update: 8th November 2020. Few actors had photogenically perfect features. Pencil lipsticks such as Revlon’s Lip-Fashion (1948) made an appearance after the war and, in 1951, Westmores introduced its own version, French Formula Pencil Lipstick in True Pink, Light Red, Red Red, and Orange Red shades. In 1948, Westmores introduced a third Overglo cosmetic, Overglo Creme-Cake in seven shades, which I assume were the same as the Overglo Liquid Cream. House of Westmore (New York) sells Kurlash-Diamon Deb to Harold M. Mitchell, Inc. House of Westmore (Hollywood) closes the Westmore Salon of Beauty. Vintage house of Westmore Rouge Compact. It may have been as early as late 1935 or as late as early 1937. Only 12 left in stock - order â¦ This marked the end for ‘Color-Filtered’ cosmetics. Above: 1951 As this cartoon suggests, the Westmore salon may now have been relying on tourists for much of its business. We suggest that you obtain a Certificate of Mailing from your post office and keep it for your records until your refund appears in â¦ Beauty Rating ... 1061 South Westmore-Meyers Road Sherryl Donaldson, ... On May 25, 2004, the house was purchased for $310,000 1016 Kufrin Way Timothy J Barrett, Maria G Sian and one other â¦ Behind circular reception desk painted with a mural representing ancient beauty rituals was a picture of the family patriarch, George Westmore. Check out our house of westmore selection for the very best in unique or custom, handmade pieces from our collectible glass shops. WestmoreWestmore. 1942 Westmore chart used in a Westmore in-store promotion. Doesn’t ‘cake’ or dry the skin, yet helps hide tiny blemishes and wrinkles. The company was now competing largely on price. Face Powder: Natural, Continental, Castilian, Copper, Rose Ocre, Coral Rachelle, Westmore Tan, and Rust Brown. 4.6 out of 5 stars 61. Perc, Ern and Wally staged make-up shows at the United Service Organizations’ Hollywood Canteen (USO) and the brothers also provided make-up advice for service personnel disfigured by facial injuries. Percival Harry Westmore (1904â70), known as âPercâ (pronounced âPurseâ), headed the makeup department of First National Pictures and then of the company that absorbed it, Warner Brothers, â¦ It remained focused on make-up with the only skin-care lines that I know of being Cold Cream Cleanser, Skin Freshener, and Orange Blossom Night Cream. $28.95. Easy to apply.” Party Puff: “Creamy powder make-up containing miracle ingredient ‘Ever-Tex.’ Feather light. House of Westmore, Inc. (New York) established at 730 Fifth Ave., New York. Sandusky, OH: Prang Company. The ground floor contained booths for hair cutting and styling (men, women and children), beauty treatments, make-up compartments and special rooms for electrolysis and pedicures. Above: 1935 Reception room in the Salon of Beauty with eggshell-shaded carpet and matching leather furniture, huge mirrors and ivory-coloured crystal bead drapes. Paperback. Their sister, Dorothy Westmore [1907-1931], who was also a trained make-up artist, and only one year younger than Wally, had tragically died in childbirth in 1931. The introduction of Hazel Bishop’s Lasting Lipstick kicked off a renewed interest in indelible lipsticks in the United States in the 1950s. Ern had not taken out American citizenship so was liable to be drafted if he remained in England. S. Willard Isaacs (the owner of a chain of beauty salons in Southern California) and Harry Brand (a public relations manager at 20th Century Fox) were major investors in the New York House of Westmore but also held positions in the Californian company and Perc was made president of the New York firm. Westmore Foundation Cream (1938), Overglo Liquid Cream Foundation (1942) and Overglo Face Powder (1944) had been good sellers and the company added a number of new foundations and powders through the 1950s. House of Westmore, Inc. (Hollywood) trade marked. Just smooth on with fingers.” Shades: Natural, Coral, Castilian, Continental, Rose Glow and Copper. As companies like Revlon and Hazel Bishop demonstrated, television could be an extremely effective marketing platform for cosmetics but was very expensive. Vail, 1947. The woman would then pass onto an assistant who would mark the correct Westmore Foundation Cream, Face Powder, Rouge, Lipstick and Eyeshadow for their colouring as indicated by Bud. In 1937, The House of Westmore (England) Ltd. was established at Empire House, 68 Finsbury Pavement, London and some products were sent overseas in 1938 but, if the business was still functioning, the outbreak of war in 1939 brought its activities to an end. Hazel Bishop lipsticks were sold through the same chain and variety stores as Westmores and were in direct competition with Westmore lines. So, although Westmores added new lipstick shades through the 1950s these were treated more like staples and not the fashion items introduced every spring and fall from companies like Revlon. Repair costs were estimated to be over US$10,000 and the salon was closed for weeks with a further loss in revenue. He moved to the United States and began working at Metro Studios in Hollywood in 1917. They released âDanger Signalâ lipstick in conjunction with the Zachary Scott/Faye Emerson film of the same name, â¦ See also: Corrective Make-up (Concealers). 1951 Westmore Tru-Glo Liquid Make-up and Hollywood Lipstick. Information on this first Westmore line of cosmetics is very sparse. Westmores followed this trend adding royal jelly to Tru-Glo Liquid Make-up and some lipsticks for a while, and a proprietary ingredient ‘Ever-Tex’ in their Party Puff.

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