If the communicator has no clear view of this idea or problem, its reception on the other end may give similar obscure idea and may thus be misunderstood. Whether in a marketing strategy, a client-server model, or just day-to-day conversation, communicating effectively is an amalgamation of art and science. Steps or Elements of Communication Process The communication process refers to the steps through which communication takes place between the sender and the receiver. The term communication process refers to the exchange of information (a message) between two or more people. Communication is one of the most important factors for the existence of our society today. Elements involved in the Model of Communication. 1) Disturbance in the telephone lines, 2) An inattentive receiver 3) Improper Decoding of Message etc. Report a Violation 11. An Introduction to Communication and its Types. The importance of effective communication is immeasurable in the world of business and in personal life. It reduces the accuracy of communication e.g. Elements of Communication. The sender has some kind of information — a command, request, question, or idea — that he or she wants to present to others. 2. (ii) He encodes or translates his message. The importance of effective communication is immeasurable in the world of business and in personal life. It is the set of symbols that the sender transmits or the content of the communication. In the communication process, the sender of the message starts with the encoding process and under this process, he used various types of written words and non-verbal methods such as symbols, signs, body language and body gestures to convert the business through communication process into a meaningful and understandable message. The communication process is dynamic, continuous, irreversible, and contextual. He is the person to whom the message has been sent. The receiver, in turn, responds to the sender, indicating comprehension. Business Communication is the process of passing information and understanding from one person to another. Communication may be defined as a process concerning exchange of facts or ideas between persons holding different positions in an organisation to achieve mutual harmony. Denis McQuail is one of the most influential scholars in the field of mass communication studies says “ Communication is the sending of meaningful messages… They are source, message, encoding, channel, receiver, decoding and feedback. 2.1 BASIC ELEMENTS OF COMMUNICATION PROCESS Over the years a basic model of communications has evolved that represents the various elements of the communications process. And the message itself is "Remember the milk!" Communication has been defined as a process. The elements of communication include sender, message, encoding, medium, receiver, decoding and feedback, which are required for effective communication. Communication is a two way process, wherein interchange of message connects the sender and receiver, towards an agreed direction, consisting seven elements: Sender : Otherwise known as a source, it is the person who has something to pass on, to another individual. Communication is a process through which an individual can communicate common ideas, views, thoughts, and other sorts of information pieces to other members of society. Verbal communication is delivered and received face to face, by phone, radio, computer, television and other media. Feedback may be direct, such as a written or verbal response, or it may take the form of an act or deed in response (indirect). The importance of effective communication is immeasurable in the world of business and in personal life. 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